DEVELOPING A PURCHASING STRATEGY TAXONOMY BASED ON COMPETITIVE PRIORITIES

This exploratory study aims to develop a taxonomy of purchasing strategies at the purchase category level. We define based on competitive priorities, an approach that is common in operations management literature, but very novel purchasing. Analysing data collected from 318 manufacturing firms ten countries through use cluster analysis, we identify five strategies: “Emphasise All, Cost Management, Product Innovation, Delivery Reliability, and Emphasise Nothing”. subsequently investigate how this strategy related Kraljic matrix, portfolio model utilised frequently practice. find some are more likely be implemented certain quadrants matrix within each quadrant, it possible implement various effective way. finding empirically validates our argument existing models alone do not provide sufficient guidance for defining appropriate strategies.